Mission TIC Positioned for Dual Appeal: Owner-Occupants and Investors Both Showed Up

The file

TICs compete with condos on price, and the positioning decides who shows up. This Mission District unit had real light and a workable floor plan, so I marketed it two ways at once: to owner-occupants on neighborhood and layout, and to investors on price point and rental math. The doubled pool produced competitive interest and a strong close.

Selling a TIC is a strategy problem. Get the audience right and the rest follows.