Burned Out by the Sunset Frenzy, This Buyer Landed a Fully Renovated Home with Outdoor Space, Fast

The file

At the peak of the 2021 frenzy, my buyers were done with the Sunset. Fixer listings were drawing 30–40 offers, and every loss cost them a week of energy. So we changed the map. 1 Idora sits in Forest Hill Extension: fully renovated, oversized yard, and almost nobody looking at it. The tradeoff was traffic on the adjacent street. Against that, they got move-in readiness and outdoor space they would actually use. I ran the diligence before we wrote, structured a non-contingent offer, and worked a difficult listing agent to a quiet close. The whole process stayed priced to their goals rather than the market’s noise.

When the market is irrational, a bigger budget is not the answer. A better target is.