Seller Representation

Seller Representation

Seller Representation

Seller Representation

The Vacancy Advantage: Dual-Track Sale for a Duplex + Penthouse ADU

San Francisco, CA

6,730

sq.ft

Overview

We represented the seller in the disposition of a fully vacant duplex, topped by a penthouse ADU and supported by an unwarranted garden in-law. Legally, it was two units plus an ADU—but functionally, it operated as a four-unit asset. The vacancy of all four unlocked rare strategic flexibility: instead of choosing between marketing the building as a whole or slicing it into fractional interests, we did both. Our dual-track campaign positioned the asset simultaneously to investors and end-users, widening the buyer pool while preserving deal control. We leaned into residential-grade presentation: full staging, high-impact photography, and unit-level collateral typically reserved for single-family listings. That decision paid off. It positioned the asset to end-user buyers as a compound home with income potential—not just a rental property. In the end, we attracted an owner-occupant buyer willing to pay more than even the top-end of investor-based underwriting. The result: strong interest, no fall-through, and a clean $4.325M close. If you're holding a multifamily asset with layered potential—vacancy, ADUs, or Condo / TIC conversion—we’ll show you how to leverage structure and timing into a premium outcome.

Value Delivered

Ran simultaneous campaigns: whole-building and per-unit TIC interests to capture both investor and owner-occupant demand

Ran simultaneous campaigns: whole-building and per-unit TIC interests to capture both investor and owner-occupant demand

Ran simultaneous campaigns: whole-building and per-unit TIC interests to capture both investor and owner-occupant demand

Clarified unit legality (ADU vs. in-law) and pre-mapped compliance steps to reduce perceived risk

Clarified unit legality (ADU vs. in-law) and pre-mapped compliance steps to reduce perceived risk

Clarified unit legality (ADU vs. in-law) and pre-mapped compliance steps to reduce perceived risk

Structured pricing ladder and sequence to avoid cannibalization and preserve negotiation leverage

Structured pricing ladder and sequence to avoid cannibalization and preserve negotiation leverage

Structured pricing ladder and sequence to avoid cannibalization and preserve negotiation leverage

Produced high-impact residential-style collateral (floor plans, 3D tours, print media) to help buyers visualize outcomes

Produced high-impact residential-style collateral (floor plans, 3D tours, print media) to help buyers visualize outcomes

Produced high-impact residential-style collateral (floor plans, 3D tours, print media) to help buyers visualize outcomes

Introduced fractional lenders and simplified TIC pathways to keep deals financeable and on track

Introduced fractional lenders and simplified TIC pathways to keep deals financeable and on track

Introduced fractional lenders and simplified TIC pathways to keep deals financeable and on track

Deal Highlights

Off-Market Deal

Off-Market Deal

1031 Buyer/Seller

1031 Buyer/Seller

Rental / Income Property

Rental / Income Property

TIC or Condo Structure

TIC or Condo Structure

Value-Add or Renovation Play

Value-Add or Renovation Play

Repeat Client

Repeat Client

Dual Agency

Dual Agency

Financing Was a Key Factor

Financing Was a Key Factor

Location

Final Sale Price

$

4,325,000

Want to understand how this approach applies to your property or situation? Let’s talk strategy.

Angus MacDonald
Broker

Angus MacDonald
Broker

Angus MacDonald
Broker

Get in Touch

Your Property. Your Strategy. Let’s Get It Right.

Whether you’re buying, selling, or navigating something more complex, we’ll define the smartest path forward together.