Seller RepresentationTIC / Condo

Russian Hill Top-Floor: Targeted Marketing Draws Strong Interest for Views-Driven Sale

1355 Pacific Ave #401, San Francisco813 sq ft1 bd / 2 ba

1355 Pacific Ave #401, San Francisco — primary photograph — 1355 Pacific Ave #401, San FranciscoExhibit A

1355 Pacific Ave #401, San Francisco — photograph 2 — Exhibit B

1355 Pacific Ave #401, San Francisco — photograph 3 — Exhibit C

The file

I represented the seller with a co-agent on this top-floor Russian Hill condominium. The views carried the value story: city and bay, full panorama. My job was to make sure buyers saw it the way the room shows it. I set the pricing strategy, directed staging and photography around the light and the scale, and put the marketing in front of qualified buyers rather than everyone. Interest ran competitive and the close was clean.

When the property is the argument, presentation is the proof.

Value delivered

01Developed pricing and marketing strategy to maximize demand
02Directed staging and photography to highlight light, scale, and views
03Produced targeted marketing to engage qualified buyer segments
04Managed showings and buyer communications to maintain competitive momentum
05Negotiated favorable terms for a timely and secure closing

A version of this problem is probably on your desk.