Seller Representation

10‑Day Remodel → 31% Over Asking → 4× Return on $42K Spend

1223 43rd Ave, San Francisco1,508 sq ft2 bd / 2 ba

1223 43rd Ave, San Francisco — primary photograph
1223 43rd Ave, San FranciscoExhibit A
1223 43rd Ave, San Francisco — photograph 2
Exhibit B
1223 43rd Ave, San Francisco — photograph 3
Exhibit C

The file

The owners had relocated out of state, and the house on 43rd Ave still had tenants in it. Once it was vacant I had ten days to make it a market-ready listing. I designed a $42,000 scope: interior paint, floor refinishing, landscaping, targeted repairs, and full staging, sequenced so every trade landed inside the window.

We launched with a sharp presentation and let the competition build. The sale closed 31% over asking, and the improvement spend returned roughly 4x, on the seller’s timeline.

Whether to rent, renovate, or sell is a math problem before it is a listing decision. This one took ten days to answer.

Value delivered

  1. 01Advised sell vs. rent decision using financial analysis to project returns
  2. 02Designed $42K targeted improvement plan to maximize ROI
  3. 03Managed full pre-sale renovation in 10 days start-to-finish
  4. 04Coordinated staging, marketing, and rapid listing to meet seller timeline
  5. 05Achieved 31% over asking, generating 4x return on improvement spend

A version of this problem is probably on your desk.

Every case study here started as one conversation. Describe the property and the decision, and I will show you the numbers that matter before you commit to anything.